Embraces the passion and soul of Italy’s superlatives in life and living.
ONLY ITALIAN MADE

Italians Do It Better

Discover all the ways Italians have perfected a superlative lifestyle
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They don’t call it the Dolce Vita for nothing! Italian culture is revered the world over. Despite our obvious bias, there is a reason that citizens from around the world adopt our recipes, flock to our beaches, study our ancient texts and revere our canonical art. We’re struggling to think of a century when Italians weren’t setting the standard for cultural excellence! The fact simply is: Italians do it better. ISSIMO embraces the passion and soul of Italy’s superlatives in life and living. And so - on the occasion of ISSMIO’s second anniversary - we’re sharing our exclusive Italian tips and cultural standard bearers with you.

ISSIMO Italians do it Better
ISSIMO Italians do it Better

ChichISSIMO: Outrageously Chic

Perhaps the most important Italian f-word other than food? Fashion, of course. When one thinks of meticulous sartorial craftsmanship, the Italian high fashion houses revered all over the world spring to mind. Names such as Fendi, Prada, Gucci, Valentino are collected, coveted and set global standards. However, that meticulous craftsmanship lives within Italian street corner shops as much as it does in expensive ateliers. In the humble stores that eschew mass production in favour of handmade daily items like vests and socks. In the boutiques that keep independent design and bespoke garment-making alive. And in the stylish citizens who dress in outstandingly chic personal style – Italy is simply chichISSIMO.

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BuonISSIMO: Outstandingly Delicious

Perhaps the very first thing that comes to mind when thinking about superlative Italian culture is our cuisine and there are so many unique ways we support this claim! There are over 400 different pasta shapes in Italy (and even more names for them.) But it’s about quality, not quantity. The tradition and care Italians put into their primi courses – recipes passed down, family and friends united over a handmade dish – that is what is superlative about this impressive fact. Not to mention that it is washed down with the country’s esteemed wine. With over 300 varieties of grapes, Italy is the second largest producer of wine in the world and it is no wonder that Italian wineries are valued the world over. Or perhaps you may consider that in the 18th century, Campania gave the world its ‘favorite food’: pizza. We could go on and on because – each region of this relatively small country boasts different ingredients and food history. But what unites them all: a buonISSIMO culinary tradition!

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Issimo Rivolta Towel yellow and withe stripes, Larusmiani and I Numeri Primi

BeautISSIMO: Absolutely Beautiful

It is no wonder that Italian women are some of the most beautiful in the world: our country boasts millennia of beauty secrets and tips. We would never (lip) gloss over the humanistic and artistic contributions of the Italian Renaissance but… did you know it was this era that helped define modern cosmetics and skincare? Caterina Sforza, a noblewoman who lived at the turn of the 16th Century published a number of pamphlets featuring recipes for fragrances and cosmetics.

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Issimo, Beauty Officina del Profumo di Santa Maria Novella a Firenze, Toscana

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ColtISSIMO: Extremely Cultured

We are the country of Puccini and Verdi. Michelangelo, Botticelli, Da Vinci and Raphael. Fellini, De Sica, Antonini and Sorrentino. Eco, Calvino and Ferrante. From composers to artists, filmmakers and authors. The list of coltISSIMO contributors to the arts began hundreds of years ago and continues today. To brag a little more, Italy didn’t just contribute to culture – we helped define it. The Italian artists we speak of shepherded the world into modernity with their realistic sculptures and paintings, artistic works that gave birth to a new way of thinking. Known as the Golden Age – Italian neorealist cinema presented some of the first depictions of working classes on the silver screen and these portrayals changed the way the world saw itself once more. Elena Ferranta didn’t even need to identify herself to be named by Time Magazine as one of the 100 most influential people in the world! There is absolutely no question that our beloved country is coltISSIMO.

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Scuola San Rocco, Venice Italy

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ISSIMO Home Decor, Gaetano Pesce, Spaghetti Vase L Bellissimo
Fish Design Gaetano Pesce Spaghetti Special Red Vase L, detail home decor ISSIMO

BellISSIMO: Terrifically Stylish

Italian design changed the world. It is so ubiquitous that you might not even know you are looking at it when it has been copied, adopted and under your nose the entire time. If you have stood under a vaulted ceiling, you can thank Italian architects and engineers and must consider that the Pantheon is represented in structures all over the world. If you have ever shopped for a car that combined practicality and style – you owe a thank you to the pioneering designs of the Italian automotive industry!  If you have scrolled past a certain instagram-famous pink mirror, you are familiar with Ettore Sottsass the Memphis Group. And we have not even yet mentioned Gio Ponti or other greats! Point being: our own and the world’s passion for bellISSIMO Italian design knows no end.

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Vista su Nilufar Gallery a Milano, Italy

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Mezzatorre Hotel, Ischia Italy
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FichISSIMO: Unfathomably hip

Known throughout the world for our hospitality, holidays and hotels, Italians set the tone when it comes to unfathomably hip vacations. And not just in modern times – the tradition of visiting Italy dates back to the beginnings of travel as a leisurely and educational activity – think of the Grand Tour of the 17th to early 19th-century. ISSIMO was born two years ago as the chic digital extension of our Pellicano Hotels Group, presenting our passion for Italian life.  Before, after or between visiting us at Il Pellicano, Mezzatorre and La Posta Vecchia, we offer you a curated selection of hotel souvenirs inspired by the soul, colors, and motifs of our hotels and  allowing you to discover artisanal goods and special pieces made by ISSIMO.

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Issimo, Hotel il Pellicano, Porto Ercole Italy

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As we celebrate ISSIMO’s birthday, these quintessentially Italian spots, reads and items only scratch the surface of the insider tips and curation we look forward to sharing with you for years to come!

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