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Embraces the passion and soul of Italy’s superlatives.

The Italian Summer Wardrobe:
How Holiday Style Has Evolved Through the Decades

issimo-marie-louise-scio-pareo-stripes-yellow-white

That Italians know how to look the part whatever the occasion is an established fact. If we can humbly say, we understand how to mix and match, love experimenting with fashion, and generally almost always succeed in pulling off great outfits.

ISSIMO pareo Faliero Sarti
La Dolce Vita, film by Fellini
ISSIMO MIssoni style, Italian Style ChicISSIMO
Birkenstock & Hotel Il Pellicano, Il Dolce Far Niente Capsule Collection, Arizona Raffia Dark Brown. Il Dolce Far Niente Capsule Collection

Comfort is at the root of it all, together with the desire to keep things surprising, fresh, and always joyful. After all, that’s what summer is for, right?

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