- BY ISSIMO
- April 30, 2025
PH Matthew Donaldson
Some places are more than just destinations – they are stories. A case in point?
Hotel Il Pellicano in Porto Ercole, Mezzatorre Hotel & Thermal Spa in Ischia, and La Posta Vecchia in Palo Laziale. Each with its own distinct personality, our beloved properties have history woven into their walls, and settings so effortlessly cinematic that no two visits ever feel the same.
Now, these legendary hotels are embarking on a new journey.
Get ready to meet our new, refreshed digital identity – one that will celebrate the individual soul of each retreat while maintaining a harmonious visual consistency across the collection.
Through the lens of three very special photographers – Michele Iacobini, Joe Skilton and Matthew Donaldson – we have in fact striven to capture the very essence of these storied havens for our brand new websites – from their timeless allure, to their deep connection to the territories they’re in, and the ineffable magic that makes them unforgettable.
Curious to know more?
PH Michele Iacobini
PH Joseph Skilton
Revealing the unseen: A new visual narrative
The process began in October 2024, with intimate photo sessions designed to replace older images, to ensure that the upcoming website launch will reflect a new vision for Pellicano hotels in its purest form.
Each artist lent their signature aesthetic to the iconic seaside retreats, bringing a fresh perspective, evocative storytelling, and a little bit of extra creative flair to every image.
More photoshoots will follow in April, but from what we have so far, we can tell you our hideaways have never looked better.
This visual evolution is more than just a rebranding, however – it is a tribute to the spirit of these places, preserving their ethos while embracing a new era.
PH Michele Iacobini
The Grand Tour Pellicano: A journey through icons
As part of this new chapter, we are also introducing an exciting way to experience the full breadth of the Pellicano hotels. With the launch of the new website, guests will in fact be able to book more than one hotel in a single seamless reservation – creating their own Grand Tour Pellicano.
Imagine beginning your journey in the oh-so elegant La Posta Vecchia, where Renaissance grandeur meets the Tyrrhenian Sea.
PH Joseph Skilton
PH Michele Iacobini
Then, escaping to the wild, unspoilt beauty of Mezzatorre, perched on a secluded promontory in Ischia, where the sea and thermal waters offer a sanctuary of wellbeing.
Finally, embracing to the effortless glamour of Hotel Il Pellicano, where days unfold to the rhythm of sun-drenched terraces, crystalline waters, and the lingering scent of salt and rosemary.
PH Matthew Donaldson
Each hotel tells its own story, but together, they create an unforgettable Italian odyssey – a journey through time, beauty, and the art of slow living.
The new digital era of Pellicano hotels is just beginning, but the heart of these places remains unchanged. Whether you are returning to them or discovering them for the first time, the magic will always be waiting.
And now, it is yours to explore.
ISSIMO Gets a Makeover, Too!
With so much new beauty going around, we thought we’d give ISSIMO a little lift, too. Enter our new navigation experience – smoother, sleekier, and catered around you. Expect easier interfaces, visually arresting pages, and a seamless shopping journey that makes getting your favourite ISSIMO things a total cinch (and yes, that includes wider payment options and inspo-tips!). Don’t just take our world for it: Get exploring!
