Italian Everyday Archetypes-Fattobene

FATTOBENE – Italian Everyday Archetypes is a project curated by Anna Lagorio and Alex Carnevali: an atlas of Italian material culture, a journey into the industrial history of our country. The reality of 35 companies that, with their products, have gone through two world wars unscathed, and that continue to produce with the same care as before. Archive material – often unpublished – made of photographs, postcards, prototypes and advertising posters to tell anecdotes, stories and curiosities of the best of our made in Italy. From the object to the packaging, to graphics and advertising promotion: in the background, the history of Italy and taste during the twentieth century. A walk through history and beauty, together with the products with which we grew up.