Welcome to ISSIMO, my love letter to Italy. Now more than ever I consider myself lucky for having grown up in this incredible country. It really is a country like no other. How many places are so artistically, culturally, stylistically, naturally, gastronomically excellent and have such heritage ? From north to south, no matter where you go or what you do Italy has quality and beauty to offer. It’s a country that millions of people keep coming back to for all of the above reasons, a country constantly referenced for all the above reasons. I don’t want to say we have it all but we certainly have a lot to offer in many different areas and let’s be honest, everyone has a little corner of their heart in Italy.
Italy is ISSIMO, it’s that superlative we add to transform to upgrade every experience to the maximum.
Italy is ISSIMO, it’s that superlative we add to transform to upgrade every experience to the maximum. Bello becomes bellissimo, someone who is cultured is coltissimo, something delicious buonissimo, elegance is chicissimo, the definition of cool is fichissimo. ISSIMO is more than just six letters, it’s quintessentially Italian.
In the past 15 years of working as a creative director at our hotel group Pellicano Hotels with our HQ in Rome, I travel up and down the beautiful Italian coast on a weekly basis and I spend big chucks of time in each hotel where I have had the fortune of meeting and working with extraordinary people. Artists, writers, photographers, designers, artisans, wine makers, filmmakers and just incredibly uncommon amazing people from all walks of life. I’m on the ground overseeing all areas of the hotels. As an architect I am hands-on with the interior decoration and design. I always say I’m part of the Pellicano furniture, I’m in the boutiques, researching, curating and stocking. And I’m curating the hotels’ culture from pop-ups and playlists to tabletops, film library, and conversations at the bar with extraordinary Italians
In ISSIMO, you will find reflection of the Italian love for quality and excellence through articles, interviews and products. ISSIMO features the people, style, culture, recipes, traditions that make Italy, and shares our exclusive collaborations and travel tips. I like to call it a place for everything Italian.
We hope we can bring a little piece of that unique Italian excellence, taste and sensitivity to your homes, hearts and minds.