{"id":13259,"date":"2021-02-05T12:00:00","date_gmt":"2021-02-05T11:00:00","guid":{"rendered":"https:\/\/issimoissimo.com\/?p=13259"},"modified":"2021-10-06T15:38:01","modified_gmt":"2021-10-06T13:38:01","slug":"parco1923-and-abruzzos-natural-beauty","status":"publish","type":"post","link":"https:\/\/issimoissimo.com\/beautissimo\/parco1923-and-abruzzos-natural-beauty\/","title":{"rendered":"Parco1923 bottles the essence of Abruzzo"},"content":{"rendered":"\n
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Abruzzo’s flora and fauna inspires a beauty line<\/h2>\n\n\n\n

Juniper berries, Honeysuckle, Angelica, Iris, Maggiociondolo, Sweet Iris, Beech Wood. These are the scents of Parco Nazioanle d\u2019Abruzzo, Lazio e Molise<\/a><\/span><\/strong> and the nostalgic perfume of the childhood of Ugo Morosi e Paride Vitale, founders of Parco1923<\/a><\/span><\/strong>.<\/p>\n\n\n\n

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Friends since their days in Pescasseroli, a tiny town in the heart of Monti Marsicani, (mountains within in the national park), came to their senses and scents<\/strong>, in the early 2010s, with olfactory inspiration- Morosi and Vitale wanted to create a perfume that recalled the fresh air <\/strong>and floral abundanc<\/strong>e of one of the most beautiful protected greeneries<\/strong> in all of Italy.<\/strong><\/p>\n\n\n\n

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\u201cThe beauty and uniqueness of a millennials-spanning eden, Parco nazionale d’Abruzzo Lazio e Molise, enhanced through the elements that characterize it. Parco1923 is the Italian story of a territory, which transforms that reminds us how much greenery and nature are essential for building a better future.\u201d<\/strong><\/p>– Ugo Morosi, co-founder Parco1923<\/cite><\/blockquote>\n\n\n\n

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Teaming up with Luca Maffei,<\/strong> one of Italy\u2019s most prolific and important Italian noses and an collaborating with a calvary of local botanists<\/strong>, Morosi and Vitale spent two years conjuring up their very first perfume<\/strong> and subsequently brand Parco1923,<\/strong> named for the park and its 1923 founding date. <\/p>\n\n\n\n

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Bottling the essence of Abruzzo<\/strong><\/h2>\n\n\n\n

A melange of green, Parco1923<\/a><\/span><\/strong> is inspired by the parco\u2019s native flora such Angelica, Maggiociondolo and Beech wood, though Morosi is quick to remind that \u201cWe do not use any flowers from the park. It is a natural reserve<\/strong> and they must remain untouched.  Instead, we studied the flowers with the park\u2019s botanists and \u201creconstructed\u201d the scents.\u201d<\/p>\n\n\n\n

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There are thousands, if not hundreds of thousands of flowers<\/strong> in Parco Nazionale d\u2019Abruzzo has thousands, and many of them are extraordinarily rare and unique like the recently discovered  Giaggiolo della Marsica<\/strong> (Iris marsica)<\/em>, the tiny and carnivorous Pinguicola<\/strong> Villetta Barrea (Pinguicula vallis regiae)<\/em>, the orchidea fantasma <\/strong>(Epipogium aphyllum), and <\/em>the ghost orchid which camouflages to surrounding leaves and it\u2019s the rare orchid  Scarpetta di Venere<\/strong> (Cypripedium calceolus)<\/em> that inspired Parco1923\u2019s second perfume Scarpetta di Venere<\/a><\/span><\/strong>.<\/p>\n\n\n\n

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Fresh, pleasant and fragrant<\/strong>, Parco1923 and Scarpetta di Venere are keystones to a wellbeing collection<\/strong> that includes bath foam, exfoliating hand cleanser and nourishing cream.<\/strong>  Every product is organic, artisana<\/strong>l made and sourced from within Abruzzo, including the packaging – vintage inspiration mixed with tradizione abruzzese <\/em> in forest green bottle, capped with pietra gentile, <\/em>local stone. Parco1923\u2019s symbol? The Mariscan brown bear, of course. <\/p>\n\n\n\n

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World Heritage Parco Nazionale d’Abruzzo, Lazio and Molise<\/h2>\n\n\n\n

\u201cParco Nazionale d\u2019Abruzzo, Lazio e Molise has an immense fauna <\/strong>and floral heritage<\/strong> that includes unique species such as the Marsicano brown bear, and ancient forests where trees can both grow and die without ever being contaminated by man for centuries. “<\/p>\n\n\n\n

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The Parco Nazionale has always been special.<\/strong> Founded in 1922 as 500 hectares (1235 acres) of protected natural land, it is the oldest in the Apennines, and Italy’s second oldest national park. <\/strong>Since 1922, preservation has been a constant focus, protecting and encouraging animals including the near-extinct Marsican brown bear, the Appenine Wolf, the Abruzzo Chamois, and the white-backed woodpecker.  In 2017, it became a UNESCO World Heritage site<\/strong>. Today\u2019s park is more than 5000 hectares (124,000 acres, another nearly 200,000 acres of buffer) and entirely green. Nearly 70% of the park is covered in forests of beautiful beech, while through the expanse, there is abundant flora including silver birch and and mountain pines, and incredible flowers like<\/p>\n\n\n\n

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\u201cHow many times do we think that in order to admire unspoiled landscapes we have to go who knows where, forgetting that in the heart of our country there is a region – Abruzzo which with its naturalistic parks contains extraordinary beauties.\u201d<\/p>\n\n\n\n

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