{"id":3883,"date":"2020-05-16T12:22:38","date_gmt":"2020-05-16T10:22:38","guid":{"rendered":"https:\/\/issimoissimo.wpengine.com\/?p=3883"},"modified":"2021-05-06T17:43:24","modified_gmt":"2021-05-06T15:43:24","slug":"the-wonderful-world-of-oz-olimpia-zagnoli","status":"publish","type":"post","link":"https:\/\/issimoissimo.com\/bellissimo\/the-wonderful-world-of-oz-olimpia-zagnoli\/","title":{"rendered":"The Wonderful World of OZ, Olimpia Zagnoli"},"content":{"rendered":"\n

Photo courtesy by Jason Fulford<\/em><\/p>\n\n\n\n

<\/div>\n\n\n\n

Get to know Italy’s amazing designer<\/h2>\n\n\n\n
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Olimpia Zagnoli’s illustration for Illy<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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Bubble gum colours, vivid shapes, disarming simplicity and sly humour \u2013 welcome to the wonderful world of OZ, designer\u00a0Olimpia Zagnoli<\/span><\/strong><\/a>.<\/a>\u00a0\u00a0Zagnoli is Italy\u2019s best kept secret <\/strong>but you\u2019ve already met her.\u00a0\u00a0Her fantastic and electrifying illustrations<\/strong> have covered the walls of\u00a0Uniqlo<\/span><\/strong><\/a>\u00a0and Warby Parker, brightened the covers and pages of the New Yorker, the New York Times,\u00a0The Guardian<\/span><\/strong><\/a>\u00a0and La Repubblica, cheered up the New York MTA subway halls, and added news faces to Barilla, Prada and Fendi, to name a few. Suffice to say, OZ is everywhere, and everywhere is OZ.<\/p>\n\n\n\n

<\/div>\n\n\n\n

\u201cI\u2019ve been always drawing. I was attracted to art and I knew that I didn\u2019t want to be an artist [in the traditional sense] I wanted something terra terra – down to earth more practical every day.\u201d<\/p><\/blockquote>\n<\/div>\n<\/div>\n\n\n\n

Class of 1984, Zagnoli was born in Reggio Emilia and grew up in Milan in a family of artists and photographers where she fully immersed in an eclectic world of art and design.<\/strong> It was natural that she was drawn to illustration.<\/p>\n\n\n\n

As a child of 1990s, Zagnoli was fully immersed in electric colour, Barbies, pink objects, plastics<\/strong>, where \u201cwe were constantly being bombarded with ads with graphics that looked they were [out of]\u00a0a fairytale\u201d – an out-of-this-world chemical background that influences her to this day.<\/p>\n\n\n\n

Zagnoli captures a fantasy reality in technicolor<\/strong>.\u00a0\u00a0For\u00a0Uniqlo Milano<\/strong><\/span><\/a>, Olimpia plastered the walls with kaleidoscopic, architectonic windows in which every now and then one of OZ\u2019s shape-centric characters appears. For\u00a0<\/strong><\/span>Elizabeth Arden<\/span><\/strong><\/a>, Zagnoli transformed the 8 of the American beauty brand\u2019s cult classic Eight Hour cream into the figure of a women for a limited edition.\u00a0<\/p>\n\n\n\n

On a whim, Zagnoli submitted a quick sketch to ubiquitous\u00a0pasta brand Barilla<\/strong><\/span><\/a>\u00a0\u201cI sent a drawing of a couple in love sharing a plate of spaghetti. I never thought they would accept it.\u201d But Barilla did, and the blue-red profiles of two women sharing pasta,\u00a0\u00e0\u00a0la Lady and the Tramp, became iconic- and signified the brand\u2019s complete turn-around on gay rights.<\/p>\n\n\n\n

\u201cI don\u2019t think my illustrations will change the world, but i think they could represent another kind of women that perhaps you and I could be very in touch with.\u201d<\/em><\/p><\/blockquote>\n\n\n\n

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Olimpia Zagnoli was chosen by Danese as one of 16 artists to revisit Enzo Mari\u2019s famous wooden puzzle (1957).<\/figcaption><\/figure><\/div>\n\n\n\n

Female figures<\/strong> appear over and over again in Zagnoli\u2019s illustrations and have from the very beginning.\u00a0\u00a0These women are different shapes, colours, and personalities representing the women that Zagnoli grew up with, knew and imagined. And then they grew. \u201cThe more I grew up, the more my characters were growing with me\u2026 literally in space. And I started letting them take up more space without even realizing\u201d. Her women are friends, a tribe, a collective of the beautifully different and distinction of female.<\/strong>\u00a0<\/p>\n\n\n\n

Zagnoli\u2019 illustrations beautifully take space and travel the world, but in the end, \u201cItaly is in my work\u201d. Home is Milan. Her heroes, like Bruno Munari [link through to Issimo article] and Lara Lamm, lived and worked here, and serendipitously, she\u2019s part a new generation of dynamic artists and creatives.<\/strong> \u201cAs\u00a0Italians, we\u2019re used to criticising our own country and look at other places with some sense of excitement and expectation. At the same time, we know too well that there\u2019s no other place like home. It\u2019s rhythm, colours, smells, light are what we long for everywhere else in the world.\u00a0Art is in our DNA, sounds a little corny but it is really true.\u201d<\/p>\n\n\n\n

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Your design influencers?<\/em><\/p>\n\n\n\n

Bruno Munari<\/span><\/a><\/p>\n\n\n\n

Enzo Mari<\/p>\n\n\n\n

Max Huber<\/p>\n\n\n\n

Lara Lamm + Milanese Design of the 1950s and 60s<\/p>\n\n\n\n

What object of Italian design influences you the most?<\/em><\/p>\n\n\n\n

Boby by Joe Colombo<\/span><\/a><\/p>\n\n\n\n

Your hit list of Italian design brands?<\/em><\/p>\n\n\n\n

Pastiglie Leone, Olivetti, Danese Milano, Prada, Piaggio. <\/p>\n<\/div>\n\n\n\n

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Zagnoli designed a limited edition Spaghetti n. 5 box for Barilla.
Photo courtesy of Olimpia Zagnoli.<\/figcaption><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n

What are you favourite design museums in Italy?<\/em><\/p>\n\n\n\n

Casa D\u2019Arte Futurista Fortunato Depero, Rovereto<\/span> <\/a><\/p>\n\n\n\n

Fondazione Boschi Di Stefano, Milano<\/span><\/a> <\/a><\/span><\/p>\n\n\n\n

Fondazione Achille Castiglioni, Milano<\/span><\/a> <\/span><\/a><\/p>\n\n\n\n

Museo della Frutta, Torino <\/span><\/a><\/p>\n\n\n\n

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Boby by Joe Colombo<\/figcaption><\/figure><\/div>\n<\/div>\n\n\n\n
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What do you love best about Italy?<\/em><\/p>\n\n\n\n

The coexistence of extremely sophisticated examples of art and everyday mundane little things. As <\/span>Venturi Scott Brown<\/span><\/a> <\/span>wrote “Italian landscape has always harmonised the vulgar and the Vitruvian. The contorniaround the Duomo, the portiere\u2019s laundry across the padrone\u2019s portone, Supercortemaggiore against the Romanesque apse.\u201d<\/p>\n\n\n\n

And finally, what do you love best about Italians?<\/em><\/p>\n\n\n\n

The fact they take their pleasures seriously. <\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Bubble gum colours, vivid shapes, disarming simplicity and sly humour – welcome to the wonderful world of designer Olimpia Zagnoli.<\/p>\n","protected":false},"author":9406,"featured_media":3884,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","mc4wp_mailchimp_campaign":[]},"categories":[284],"tags":[377,376,312],"acf":[],"yoast_head":"\nThe Wonderful World of OZ, Olimpia Zagnoli - Issimo<\/title>\n<meta name=\"description\" content=\"Bubble gum colours, vivid shapes, disarming simplicity and sly humour - welcome to the wonderful world of designer Olimpia Zagnoli.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/issimoissimo.com\/bellissimo\/the-wonderful-world-of-oz-olimpia-zagnoli\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Wonderful World of OZ, Olimpia Zagnoli\" \/>\n<meta property=\"og:description\" content=\"Bubble gum colours, vivid shapes, disarming simplicity and sly humour - 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