ISSIMO FRIENDS
“It’s all about how you create, the quality behind what you are making and how you are making it. And add to that ingenuity and a bit of the avant-garde, that’s very Italian”.
From Italy with love
Ask Marie-Louise what ISSIMO is, and she’ll tell you it’s a digital postcard from Italy, celebrating the millennia of ingenuity, craftsmanship and excellence which brings the most innovative and timeless fashion, design, style, food and more to the world all the time. Introducing ISSIMO friends, our curated selection of Italian-made products and new and heritage brands.
The duo behind Giuliva Heritage, Margherita Cardelli and Gerardo Cavaliere.
Celebrating Italy on ISSIMO
ISSIMO is a world of Italy and ISSIMO Friends is a microcosm within that world to celebrate Italy’s fashion and design heritage by featuring capsule collections of amazing, beautifully crafted products. Storied and iconic brands such as Ferragamo’s Creations (the most iconic and limited edition shoe collection from Salvatore Ferragamo).
Salvatore Ferragamo
Roman tailor Battistoni and centurion milliner Borsalino are showcased in selectively curated collections by Marie-Louise to continue to share their artisanal stories of heritage and excellence.
Battistoni
Aspesi
Margherita Missoni in her studio in Milan.
Innovating excellence
“Many of them are my friends whose work and values I know and love, while others are quite simply icons,” tells Marie-Louise, whose focus for ISSIMO friends is to seek out and celebrate heritage brands and pioneers, and most importantly young designers by innovators like M Missoni, Aspesi and Giuliva Heritage. These brands bring together traditional Italian values including heritage tailoring, ethical sourcing of materials and durable sustainability with innovative and avant-garde design and style, pushing Italian fashion far beyond the present decade.
Italy ieri, oggi and domani – past, present and future – through the careful eye of Marie-Louise, ISSIMO friends is an ongoing and constantly renewed collection that reinforces the excellence and quality of Italian made and the ingenuity of Italianità.