Il Pellicano Boutique: A Curated Alchemy of Craft and Elegance

June 11, 2025

Il Pellicano Boutique: A Curated Alchemy of Craft and Elegance

Step inside our wanderlusty shop

Shopping in the summer, for the summer, can sometimes feel like a feat. The weather is sweltering, the jumble of new arrivals and markdowns too chaotic to navigate, the lighting inside the fitting rooms all wrong when you are yet not tanned but desperately need a new swimsuit.

But every now and then, an exception slips in. A place where summer shopping feels exactly as it should: slow, sensorial, and beautifully curated. Enter Il Pellicano Boutique, one of our all-time favourite stores.

Tucked just steps away from the shimmering pool of Il Pellicano, this treasure trove of all-things (life)style is a testament to CEO and Creative Director’s Marie‑Louise Sciò’s vision for our Tuscan retreat: a place within the iconic Porto Ercole hideaway where contemporary aesthetics meet the excellence of Italian craftsmanship, and niche but oh-so covetable labels – many exclusively available here – sit next to thoughtfully selected household brands.

Wander through its sunlit rails and alcoves to see it for yourself: Everything here echoes the same dedication to authenticity that defines the hotel itself . This isn't a generic hotel shop: it's an atelier of discovery, where each fold of fabric, leather stitch, or ceramic curve carries a story.

At the heart of the boutique lies Loretta Caponi, the legendary Florentine atelier renowned for its hand-embroidered kaftans and vintage-inspired detailing. The brand’s garments read like poetry: meticulously made, layered, radiant in heritage. They pair seamlessly with the relaxed couture of Taller Marmo, whose sun-washed linens and relaxed tailoring offer modern ease guided by tradition. Also featured: Emilio Pucci's unmistakable prints, their vibrant swirls echoing the Mediterranean light; along with refined selections from Max Mara, Norma Kamali, and Luca Fedeli, whose cashmere and knitwear epitomise understated chic.

This carefully curated lineup is more than shopping – it’s a service to Il Pellicano’s guests, offering an extension of their stay. Here, items can be tried on during afternoon siestas or after a Spritz on the iconic terrace, between a dip into the perfectly turquoise sea and a boat ride around the Argentario. Each piece – be it a flowing dress or artisan-crafted sandal, a canvas tote or a soft as cloud wrap – becomes a tactile part of the Pelli experience, and a tangible way to wear the spirit of Hotel Il Pellicano long after the return home.

So if you’re visiting this summer – and if you aren’t, might we suggest you book a stay asap? – step inside, linger, and uncover a handpicked celebration of craft, culture, and enduring elegance. Barefoot (retail) luxury doesn’t get better than this.