Uncovering Italy’s Superlatives in people, places and things

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ISSIMO Playlist: The Music of the Boom by Leonardo Colombati

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Hour, day, month and year, as well as place, are known: eleven thirty in the evening of January 30, 1958, in the Festival Hall of the Casinò di Sanremo. Domenico Modugno enters the scene wearing a sugar paper tuxedo, shouts: “Volare … oh, oh! … /Cantare … oh, oh, oh, oh!” and instead of putting his hand on his heart in traditional gesture, he opens his arms, extends them upwards, he seems to be laughing. . .

After exiting the war in shambles and starting from that moment, Italy boomed, in other words, Italian consumption exploded: mothers decided that each kitchen needed a refrigerator, fathers lined up in front of the Fiat dealers, and industrialists, advertisers and sociologists discovered this absolute novelty: adolescence, between childhood and adulthood; an age made for dancing, playing pinball, drinking Coca-Cola and listening to music in the jukebox.

This is the soundtrack of the miracolo italiano (Italian miracle), created and formed by the screamers, early rockers, songwriters, night kings, enfants terribles and summer singers. All with the same mission: to musically colour our dolce vita.

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