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The Benissimo Club: A Different Kind of Wellness

May 21, 2026

The Benissimo Club: A Different Kind of Wellness

At Pellicano Hotels, wellbeing is becoming less about optimisation and more about how we actually want to live

There was a time when “wellness” in hotels meant a dimly lit spa hidden somewhere below ground level. Maybe a steam room. Maybe a green juice if things got particularly ambitious. The rest of the stay carried on as usual: late dinners, overpacked schedules, overstimulation masquerading as leisure.

That model increasingly feels out of step with how people actually want to travel.

Which is partly what makes The Benissimo Club, Pellicano Hotels’ new wellness concept, feel interesting. Not because it’s attempting to reinvent wellbeing entirely, but because it approaches it from a distinctly Italian perspective: pleasure first, rigidity never.

The central idea is surprisingly simple. Wellness shouldn’t exist separately from life: it should move through it naturally.

At Pellicano Hotels, that means wellbeing isn’t confined to a treatment room. It might look like a swim before breakfast at Mezzatorre, a long alfresco lunch at La Posta Vecchia, a slow walk through Monte Argentario, or simply the luxury of finally sleeping properly with the windows open to the sea.

The philosophy behind The Benissimo Club rests on the belief that wellness and pleasure can coexist – not as opposites, but as part of the same world. A nourishing meal, time in nature, meaningful conversation, a glass of good wine or an advanced spa treatment are all treated as equally valid forms of wellbeing. 

Think of it as a “philosophy of balance.” Which, honestly, may be the most compelling luxury proposition imaginable right now.

That broader philosophy also connects to Il Dolce Far Bene, Pellicano Hotels’ long-term ESG programme launched in 2020, which rethinks hospitality through a more conscious lens: supporting local communities and producers, reducing environmental impact, and encouraging a slower, more responsible way of travelling.

The concept unfolds across three ideas: Nourish and Connect, Rest and Balance, and Physical Expression. In practical terms, that means the experience extends across the entire stay rather than centering around a single spa appointment.

There are, of course, treatments. But even here, the emphasis feels thoughtful. Spa offerings exclusively feature Italian wellness brands founded by women entrepreneurs, including Irene Forte, Seed to Skin and Lávika. Advanced beauty technologies sit alongside calming chanting soundscapes designed to relax the nervous system. 

The more compelling aspect, however, is how the concept extends beyond the spa itself.

Guest rooms include yoga mats, gua sha tools, facial masks and herbal turndown teas. QR-guided hiking, biking and swimming routes encourage guests towards the big outdoors. Paddle boards and e-bikes become part of the vacation, too.

And then there’s the food.

Crucially, The Benissimo Club doesn’t appear interested in the joyless version of “wellness cuisine” that has dominated too many hotel menus over the last decade. The philosophy repeatedly returns to the coexistence of wellbeing and pleasure. Organic wines remain part of the picture. So do long meals, shared tables and the ritual of aperitivo.

Which feels very Pellicano.

Because if the group has always had a defining quality, it’s this ability to make luxury feel emotionally intelligent rather than merely aesthetic. The hotels have never operated according to the logic of hyper-efficiency. Their appeal lies precisely in their softness: the sense that time stretches slightly differently there.

That commitment to a more responsible form of hospitality has also earned the group both Green Globe certification and recognition as a Leading Hotels of the World Sustainability Leader.

The Benissimo Club seems designed to formalise that instinct without overcomplicating it.

Visually, the project leans into the identity of each property through colour palettes, custom accessories and printed guides for swimming, hiking and biking routes. Even a new range of  retail objects, from water bottles to tote bags and yoga accessories, have been conceived as extensions of a slower rhythm of living.

Perhaps that’s what makes the project feel timely. The Benissimo Club does not promise transformation, or an escape from life, exactly. Just a more mindful way of enjoying it.

Il Dolce Far Bene

The sustainability philosophy shaping Pellicano Hotels

Launched in 2020, Il Dolce Far Bene is Pellicano Hotels’ ESG programme, built around a simple idea: that luxury and responsibility should naturally coexist. The initiative spans everything from renewable energy and plastic reduction to local sourcing, biodiversity protection and collaborations with organisations including Marevivo, Dynamo Camp and Banco Alimentare. At its core is a slower, more conscious approach to travel, rooted in community, landscape and preserving the beauty of Italy for future generations.

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