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ISSIMO x Domus: A Cultural Dialogue Between Design, Travel and Italian Excellence

April 09, 2026

ISSIMO x Domus: A Cultural Dialogue Between Design, Travel and Italian Excellence

As we kick off a new editorial collaboration, we sat down with Walter Mariotti, Editorial Director of Domus to talk legacy, vision, and good synergies

Few publications embody Italian cultural identity with the depth and global reach of Domus. Founded in 1928 by Gio Ponti, the magazine has long stood at the intersection of architecture, design and art, offering not just commentary, but a lens through which to interpret the world. Today, under the direction of Walter Mariotti, Domus continues to evolve as a platform for interdisciplinary dialogue and international exchange.

As ISSIMO embarks on a new editorial collaboration with Domus – alongside its sister publications Meridiani and Il Cucchiaio d’Argento – we sat down with Mariotti to explore the legacy of the magazine, its contemporary vision, and the shared values underpinning this partnership.

ISSIMO: For those who may not be familiar, how would you describe Domus today?

Walter Mariotti: It’s difficult to talk about Domus in a moment like this, when we’re seeing a gradual erosion of the values and experiences that give depth to the way we live – often replaced by something more fleeting and consumer-driven. Domus stands in contrast to that. It remains one of the most historic and influential international magazines, founded in Italy in 1928 by the architect and designer Giò Ponti, one of the key intellectual figures of the 20th century, together with the young entrepreneur Gianni Mazzocchi, who helped bring Ponti’s vision to a global stage. From the very beginning, Domus had a strong international outlook, with a clear mission: to bring the world to Italy, and Italy to the world, through the lens of architecture, design and art. 
Today, it is distributed in nearly 90 countries and represents a key reference point not only for professionals, but for anyone who wants to understand contemporary reality through the lenses of architecture, design and art. These are not just disciplines: they are ways of interpreting the world.

ISSIMO: What makes Domus unique in the global editorial landscape?

Walter Mariotti: What makes Domus special is its ability to go beyond being a niche, technical publication. While it began as a magazine for professionals, it has evolved into a broader cultural platform.
At Domus, we see these disciplines as deeply interconnected, and use them to explore everything from geopolitics to social change. This interdisciplinary approach has always been part of our DNA – even in the early days under Giò Ponti – and what we’re doing now is simply updating that legacy.

ISSIMO: You introduced the “10x10x10” editorial project. Can you tell us more about it?

Walter Mariotti: The idea, led by Domus president Giovanna Mazzocchi, was to rethink the role of the magazine in a rapidly changing cultural and editorial landscape. As Domus approached its 90th anniversary, she introduced a ten-year project leading up to the centenary in 2028: inviting ten internationally renowned architects, designers and thinkers to serve as guest editors, each responsible for ten issues. Ten by ten by ten: one hundred. A deliberate ‘mathematical mistake’ for a unique editorial experiment.
The selection isn’t based simply on name recognition, but on the strength of each editor’s vision. Their role is to reinterpret architecture, design and art in relation to contemporary society. It’s a way of keeping the magazine alive, dynamic and constantly evolving – especially at a time when traditional media, and not only traditional media, are under increasing pressure.

ISSIMO: How did the collaboration with ISSIMO come about?

Walter Mariotti: It began with your initiative, and I immediately saw it as a meaningful opportunity. I have a personal connection with the Pellicano world, and I’ve always admired its sense of vision, its ability to create something unique by seeing what others might overlook.
This collaboration felt natural because we share a similar approach: a focus on culture, experience, and a certain idea of Italian excellence that is not just aesthetic, but intellectual and emotional.

ISSIMO: What does this partnership represent for you and for Domus?

Walter Mariotti: I see it as the creation of a community – a community of like-minded individuals who value ideas, culture and experience.
Today, people are less interested in ownership and more interested in meaningful experiences. ISSIMO has understood this very well, especially in the context of hospitality.
With Domus, Meridiani and Il Cucchiaio d’Argento, we bring different perspectives, but they all contribute to the same narrative: how we live, how we experience the world, and how we shape our environments.

ISSIMO: Speaking of Meridiani and Il Cucchiaio d’Argento, how do they complement Domus within this collaboration?

Walter Mariotti: Each publication represents a different dimension of Italian culture.
Meridiani explores travel not just as movement, but as a shift in perspective, a way of stepping outside routine and discovering new ways of seeing.
Il Cucchiaio d’Argento is, of course, a cornerstone of Italian culinary culture, but it also reflects lifestyle, ritual and identity.
Together with Domus, they create a holistic cultural ecosystem that speaks to the richness and complexity of Italian living.

ISSIMO: Finally, what excites you most about this collaboration moving forward?

Walter Mariotti: The possibility of building something that goes beyond content. Something that creates dialogue and shared meaning.
At a time when the world is increasingly fragmented, collaborations like this can help bring together different perspectives and disciplines.
If we succeed, we won’t just be producing content: we’ll be contributing to a broader cultural conversation.

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