The Colours Of Home

ISSIMO’s new T-shirts are the three C’s: chic, comfortable and, as you can see, superbly colourful. Each of the three designs features an evocative colour palette and font that captures the unique charm and atmosphere of our hotels’ three locations; Porto Ercole (Hotel Il Pellicano), Palo Laziale (La Posta Vecchia) and Ischia (Mezzatorre Hotel & Thermal Spa).

Inspired by each location’s landscapes, seascapes, history and lifestyle, these versatile unisex T-shirts re-create the kind of blissful escapism we feel every time we visit these heavenly locations that we’re lucky enough to call our second homes! We spoke to our CEO and Creative Director Marie-Louise Sciò to learn more about how each T-shirt’s colour palette evokes a sense of place, along with some of our tips on how to style them. These are anything but tourist T-shirts – they’re totally CHICISSIMO!

Porto Ercole: Blue from sky to sea

“Our Porto Ercole T-shirt evokes the sublime deep blue shade of the Tyrrhenian Sea that reflects the sky like a mirror. It captures the feeling of walking along Porto Ercole’s harbour or beaches and being completely mesmerised by a boundless ocean that’s full of its own mysteries,” says Marie-Louise.

A harmony of sea, sky and salty air, it’s easy to see why guests who have experienced Porto Ercole while staying at Hotel Il Pellicano call it a piece of heaven on earth. And if you’re yet to visit, our T-Shirt will just about take you there! Its classic white font recalls the timeless elegance of this coastal resort haven in Monte Argentario (Tuscany) and also reminds us of the white clouds reflected into the water, and the white salt crystals that stay on your skin after a dip in its crystal blue waters.

Palo Laziale: Rich shades of Renaissance

ISSIMO’s Style Tip: Ladies, dress this T-shirt up for a weekend aperitivo by tucking it into a textured or printed skirt, adding a metallic sandal or low heel, and a pair of statement earrings. Gents, wear it with a pair of light-coloured chinos or Bermuda shorts.

ISSIMO’s Style Tip: Ladies, dress this T-shirt up for a weekend aperitivo by tucking it into a textured or printed skirt, adding a metallic sandal or low heel, and a pair of statement earrings. Gents, wear it with a pair of light-coloured chinos or Bermuda shorts.

Palo Laziale, home of La Posta Vecchia, is a treasured seaside escape for Romans and a destination with its own alluring ancient history. This has inspired the rich, warm tones of our Palo Laziale T-shirt, which evokes visions of the destination’s medieval castles and ruins at sunset, including the grand Castello di Odescalchi. With its bold blush font set against a deep honey tone, this T-shirt is so-very Renaissance, with a twist!

“We wanted to celebrate Palo Laziale’s glorious ancient history in these colours, but with a contemporary flair which comes through in the fun choice of font. There’s something about the ancient castles and ruins at sunset, they almost change colour in this intense and magical way,” Marie-Louise says.

Ischia: L’isola verde (The Green Island)

With its lush gardens, sprawling landscapes and blissful harmony between ocean and vegetation, there are few places in the world that invigorate us quite like Ischia. Our Ischia T-shirt pays homage to the island’s majestic pine trees and other verdant foliage surrounding Mezzatorre Hotel & Thermal Spa, making us feel invigorated whenever we wear it. We’re big believers in the power of colour to ignite our senses and transport us to Italy’s most magical locations, and that’s certainly the case with this energising palette.

“Ischia-green – I love how this T-shirt stirs a little of the island’s magic inside me whenever I wear it!” says Marie-Louise.

Porto Ercole, Palo Laziale, Ischia

…now we can wear the colours of home thanks to ISSIMO’s brand new T-Shirts, and so can you! Which one matches your mood today?