Uncovering Italy’s Superlatives in people, places and things

The People’s Shoe of Italy

We delve into the history of Italy’s most famous sneaker brand, Superga

ISSIMO Superga Sneakers, Italian footwear chicissimo

If you asked us to name the shoe that most represents Italy, Superga would be it. Not a towering heel, a suede loafer, or a Capri-style sandal, but a sneaker. Usually white – though these days it comes in a plethora of colours – with a solid rubber sole and a casual silhouette, Superga has been part of our wardrobes for over a century, worn by just about anyone from kids to grown-ups, no matter their personal style.

Humble origins

Shoe factory superga, torino
Superga Italian poster. Tennis shoes

A myth is born

ISSIMO Superga shoes, italian made. Footwear, natural canvas

SHOP THE LOOK

My Account
WISHLIST
Login
Create an account

A link to set a new password will be sent to your email address.

Your personal data will be used to process your order, support your experience throughout this website, and for other purposes described in our privacy policy.

Password Recovery

Lost your password? Please enter your username or email address. You will receive a link to create a new password via email.

RECENTLY VIEWED 0