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Embraces the passion and soul of Italy’s superlatives.

A ‘Brilliant’ bird: the story behind Hotel il Pellicano’s iconic logo

Marie-Louise Sciò shares the story behind Hotel Il Pellicano’s iconic, world-renowned logo.

The ‘essential and brilliant’ Hotel Il Pellicano logo
Micheal Graham and Patsy Daszel. Credit to Slim Aarons
Giorgio Armani. Credit German Larkin
The golden bull on Lamborghini’s logo, for example, references the personal history of the company’s founder, Ferruccio Lamborghini.
Enzo Ferrari. Credit to quattroruote.com
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